Core Data Literacy Courses

Accent Courses

  • Working with Data Professionals (even if you aren't one!) by Anna-Maria Steverson

    The companion book to our on-demand course Working with Data Professionals (even if you aren't one!). In today's increasingly data-rich world, understanding the nature of data work and effectively collaborating with data professionals has become a critical skill. Whether you're a manager, team leader, or a business decision-maker, knowing how to leverage the talents of data professionals can be your organization's game-changer. "Working with Data Professionals (even if you aren't one!)" is a helpful guide to enhancing your understanding of the data professional's world. Authored by industry veteran Anna-Maria Steverson, this book is a practical, hands-on roadmap to optimizing your organization's data capabilities. This book will delve into the depth and breadth of data work, including:
    • Understanding what data professionals do and the unique skill sets they possess.
    • Navigating the process of hiring and managing a data team.
    • Learning how to effectively measure the performance of data professionals.
    • Building robust, collaborative relationships that enhance both data quality and usage in your organization.
    But this book offers more than just knowledge; it provides you with the tools and insights needed to transform this knowledge into effective action. By the end, you'll be equipped to cultivate a successful data team, drive your organization's data strategy, and maximize the value of your data assets. "Working with Data Professionals" by Anna-Maria Steverson is more than a book - it's your guide to navigating the future of business. If you're ready to unlock the power of data in your organization and accelerate your career, this book is your key. Step into the world of data with confidence and strategic insight. Your journey starts here.
  • ChatGPT Basics: Exploring Its Origins, Uses, and Misuses by Ben Jones

    The companion book to our on-demand course ChatGPT Basics: Foundations & Getting Started. ChatGPT Basics is the ultimate beginner's guide to understanding and utilizing the groundbreaking AI chatbot, ChatGPT, developed by OpenAI. This comprehensive book provides a thorough yet accessible introduction to the world of ChatGPT, enabling you to harness its potential effectively and responsibly. Starting with an engaging account of ChatGPT's inception and the impact it has had on the tech world, the book delves into the underlying technology that powers ChatGPT, offering insights into its inner workings. As you progress, you'll be introduced to the ethical and practical concerns surrounding this innovative tool, preparing you to use it cautiously and avoid potential pitfalls. With step-by-step guidance, you'll learn how to set up your account, explore various platforms to interact with ChatGPT, and create effective prompts that elicit meaningful responses. The book also offers recommendations on using ChatGPT across multiple interfaces, including the OpenAI website, Microsoft's "new Bing" search engine, the ChatGPT Basics on-demand course, and even unofficial mobile applications for iOS and Android devices. ChatGPT Basics is an essential resource for anyone eager to learn about ChatGPT and its applications. By the end of the book, you'll be equipped with the knowledge and skills necessary to employ ChatGPT responsibly, maximizing its potential while minimizing potential harm. So, get ready to embark on your ChatGPT journey and dive into the fascinating world of AI chatbots!
  • Learning to See Data: How to Interpret the Visual Language of Charts by Ben Jones

    The companion book to our on-demand course Data Literacy Level 1: Learning to See Data. This book will help you develop fluency in the interpretation of charts, an ability that we all need to hone and perfect if we are to make meaningful contributions in the professional, public and personal arenas of life. The principles covered in it also serve as a critical background for anyone looking to create charts that others will be able to understand. "This book is clear and evocative, thorough and thoughtful, and remarkably readable: a marvelous launchpad into the world of data." –Tamara Munzner, Professor, University of British Columbia Computer Science "Everyone of us needs good data literacy skills to survive in the modern world. Without them, it's hard to succeed at work, or survive the onslaught of information (and misinformation) across all our media. Ben's book provides the necessary building blocks for a strong foundation. From that foundation, Ben's approach will inspire you to own the process of developing your skills further." –Andy Cotgreave, Technical Evangelism Director, Tableau
  • Data Literacy Fundamentals: Understanding the Power & Value of Data by Ben Jones

    The companion book to our on-demand course Data Literacy Fundamentals: Understanding the Power & Value of Data. Data Literacy Fundamentals covers foundational topics such as the overall goal of data, various ways of measuring and categorizing the world, five different forms of data analysis and when they apply, pros and cons related to how we display data in tabular or graphic form, and the way teams work together to convert data into insight. This book has been written for anyone who is just getting started with data and who wants to feel more confident in their understanding of what it is, what it isn't, and what it's used for. "There has never been a more important time in business, public service, media or our personal lives to realize there is a new literacy in town. Data literacy. An equalizing force in society, it is a ticket to ride. And it is based on a previously unnamed language - that of 'speaking data'. With Data Literacy Fundamentals, Ben Jones offers a great service - that of beginning to demystify the basics and setting the foundation. A must-read for anyone starting the journey to grow their own data literacy." -Valerie Logan, CEO of the DATA LODGE "Ben Jones has a remarkable gift to convey the power of data and analytics, through the journey that is data literacy. Readers of this book will gain insight, knowledge, and power to improve their data and analytics journey." - Jordan Morrow, Head of the Data Literacy Project, Qlik
  • Read, Write, Think Data: A Step-by-Step Guide to Turning Data Into Wisdom by Ben Jones

    The companion book to our on-demand course Data Literacy Level 2: Working Effectively with Data. Reading and interpreting charts and dashboards has become a daily task for all of us, but these days many of us find ourselves needing to work with raw data more and more often. The spreadsheets and databases we come across don’t announce their insights to us upfront. Instead, they require us to roll up our sleeves and sift them to find what’s hidden and valuable within them, like gold in a mine. Read, Write, Think Data by Ben Jones presents a tool-agnostic framework for posing powerful questions of data, preparing it for analysis, exploring what’s there, arriving at the “Aha!” moment, and then turning that insight into a compelling message that will help you drive change within your organization. The process can be followed with any tool, and multiple “how to” tutorials are included within to help you learn the ropes. “Want to learn how to read and use charts? That shouldn’t take long. How about creating charts? There are some great tools available that have short learning curves. But extracting, understanding, distilling, and accurately and ethically communicating insights from data? That’s not a trivial undertaking, but with this book, Ben will get you and your organization there a lot faster.” -Steve Wexler, Author of The Big Picture and Co-Author of The Big Book of Dashboard
  • The companion book to our on-demand course Data Literacy for Leaders: Empowering Organizations in a Data-Rich World. In "Leading in the Age of Data: Your Guide to the 7 Factors of Team Empowerment," Ben Jones, Co-Founder and CEO of Data Literacy, reveals that effective leadership in today's digital era goes beyond data knowledge - it requires fostering an environment where data is used intelligently, ethically, and innovatively. Built on the foundation of the Data Literacy Score Team-Based Assessment tool, this pioneering work explores the 7 crucial factors for successful data leadership: Ethics, Purpose, Data, Technology, People, Process, and Culture. Jones lays bare the truth that the proficiency in data utilization is not just about the volume of data or the technological advancements at your disposal; instead, it is a balanced approach across these seven factors that breeds success. Jones meticulously breaks down each factor into 7 guiding principles, providing a total of 49 actionable strategies that leaders can implement directly. These principles are not just theoretical; they come equipped with an opportunity for self-assessment, allowing readers to identify their strengths and areas needing improvement. By the end of the book, you will have your own seven-pointed Data Leadership Compass to guide you through the intricate journey of data leadership. Not just for IT executives, this insightful guide equips leaders of all industries and disciplines with the tools, techniques, and philosophies necessary to uplift their team's data literacy. It invites you to transcend the traditional realms of leadership and enter an era where data informs decision-making, innovation, and growth. Join Ben Jones on a transformative journey to harness the full potential of data and evolve into a leader who embraces the complexities, the challenges, and the opportunities of a data-rich world. The data era is here; it's time to lead it. Praise for 'Leading in the Age of Data' "For decades, we've focused on technology and data for the answers. Yet they were never there. The answers have always been with... people. Today, our work lives and personal lives are changing so rapidly that we struggle to maintain a sense of focus, purpose and belonging. Those leaders who can harness the power of data to innovate, augment and enhance the customer and employee experience, will be the new pioneers of modern talent environments. In Leading in the Age of Data, Ben carefully unpacks the system of seven levers required to understand and create the conditions for raising awareness, wiring new connections and creating new habits by harnessing data. A must read for anyone serious about modern leadership in the age of data!" -Valerie Logan, CEO of The Data Lodge "Ben Jones's 'Leading in the Age of Data' is a must-read for all leaders. It's not just about DATA but about understanding people, ethics, and culture. Ben breaks down complex topics into clear lessons, showing how true leadership balances heart and numbers. My favorite section was the one on PEOPLE - 'in order to realize the benefits of technology, people almost always need to obtain some working knowledge and skills first.' While technology evolves, it's the human factor—people with their knowledge, ethics, and culture—that remains the most pivotal element in ensuring success. I recommend this book to anyone that wants to be a leader in the age of data!" -Kate Strachnyi, Founder of DATAcated "Organizations, vendors, and employees all say "Hey, you need a data culture." But there are very few practical guides that actually provide the necessary steps. This is the vital gap the book fills. Ben's conversational writing style is always a pleasure to read. -Andy Cotgreave, Co-author of The Big Book of Dashboards
  • A Data Citizen knows what questions to ask of their data upfront. They understand the one overall goal of data and the activities a team must carry out to transform data into wisdom. Growing in data literacy is one of the most strategic development paths we can embark upon. Passing the Data Citizen Assessment proves that you’ve mastered the foundational aspects of data literacy: what is data, how is it used by teams, and what are some different ways of displaying your data? We cover these topics in our Data Literacy Fundamentals on-demand course: Understanding the Power & Value of Data. If you score 80% or higher, you'll be awarded the Data Citizen Badge, which you can add to your LinkedIn profile to show off your skills. If you score less than 80%, you'll receive a promo code for $25 off our Data Literacy Fundamentals on-demand course: Understanding the Power & Value of Data, so it’s a low risk investment in your data literacy education! Not sure you're ready for the assessment? By taking Data Literacy Fundamentals, you’ll also have the opportunity to earn your Data Citizen badge.  Consider purchasing this assessment along with the Visual Interpreter Assessment, which is based on Data Literacy Level 1, the second of four levels in our Data Literacy course series. With any purchase of two or more products, a 10% discount will automatically be applied to your cart at checkout (please note, this does not apply in conjunction with other promo codes). Check out our full lineup of offerings in our store.
  • A Visual Interpreter is fluent in the visual language of data. They've mastered the 25 most common chart types and their pitfalls. They understand how data is converted to graphical marks with visual encodings, the main principles for evaluating the effectiveness of charts, and critical scenarios like change over time and part-to-whole. Growing in data literacy is one of the most strategic development paths we can embark upon. Passing the Visual Interpreter Assessment proves you are proficient in the visual aspects of data literacy, which we cover in our Data Literacy Level 1 on-demand course: Learning to See Data. If you score 80% or higher, you'll be awarded the Visual Interpreter Badge, which you can add to your LinkedIn profile to show off your skills. If you score less than 80%, you'll receive a promo code for $25 off our Data Literacy Level 1 on-demand course: Learning to See Data, so it's a low risk investment in your data literacy education! Not sure you're ready for the assessment? By taking Data Literacy Level 1, you’ll also have the opportunity to earn your Visual Interpreter Badge. Consider purchasing this assessment along with the Data Citizen Assessment, which is based on Data Literacy Fundamentals, the first of four levels in our Data Literacy course series. With any purchase of two or more products, a 10% discount will automatically be applied to your cart at checkout (please note, this does not apply in conjunction with other promo codes). Check out our full lineup of offerings in our store.
  • A Data Explorer is proficient in the process of converting raw data into wisdom, and is a critical thinker when it comes to data. They understand that every data set has its shortcomings, but that many of them can be used to better understand a situation and ultimately to make better decisions. Savvy Data Explorers are needed by every organization.  Growing in data literacy is one of the most strategic development paths we can embark upon. Passing the Data Explorer Assessment proves you are fluent in the WISDOM Data Working Flow, which we cover in our Data Literacy Level 2 on-demand course: Working Effectively with Data. If you score 80% or higher, you'll be awarded the Data Explorer Badge, which you can add to your LinkedIn profile to show off your skills. If you score less than 80%, you'll receive a promo code for $25 off our Data Literacy Level 2 on-demand course: Working Effectively with Data, so it's a low risk investment in your data literacy education! Not sure you're ready for the assessment? By taking Data Literacy Level 2, you’ll also have the opportunity to earn your Data Explorer Badge. Consider purchasing this assessment along with the Data Citizen Assessment or the Visual Interpreter Assessment, which are based on Data Literacy Fundamentals and Data Literacy Level 1, respectively, the first two levels of four in our Data Literacy course series. With any purchase of two or more products, a 10% discount will automatically be applied to your cart at checkout (please note, this does not apply in conjunction with other promo codes). Check out our full lineup of offerings in our store.
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    Growing in data literacy is one of the most strategic development paths we can embark upon.  In this course you’ll learn about the 17 Key Traits that highly data literate individuals possess. As you progress through the course, you’ll complete a self-assessment by scoring your level of proficiency in each trait and its importance to your own success in the near future. We provide an interactive worksheet that you can use to enter your scores and see where each trait falls on a two-by-two grid. Use the results of your self-assessment to identify your strengths and most significant data learning opportunities in the year ahead. In just over an hour, you’ll learn the knowledge, skills, attitudes and behaviors of highly data literate individuals and will be able to customize your own data literacy learning journey based on your self-assessment results.  Consider purchasing along with Data Literacy Fundamentals, Data Literacy Level 1, or Data Literacy Level 2. With any purchase of two or more products, a 10% discount will automatically be applied to your cart at checkout (please note, this does not apply in conjunction with other promo codes). Check out our full lineup of offerings in our store. Interested in team pricing? Inquire here. You can also buy this course as a gift for someone else.
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    ChatGPT Basics

    $48.75
    ChatGPT Basics was developed by Ben Jones, Data Literacy CEO and Professor of Data Visualization Theory at The University of Washington’s Foster School of Business. In this course, you'll learn:
    • The history of OpenAI’s ChatGPT - What led to its rise, how it took the world by storm, and how tech giants like Google and Meta have responded.
    • The technologies that ChatGPT is based on, for a better understanding of what’s happening “under the hood” and why it responds the way it does.
    • The ethical and practical problems that have surfaced with this new technology, along with examples of how ChatGPT’s responses have gone awry.
    • How to get started setting up an account and the different places you can interact with ChatGPT.
    • A four-step process for creating an effective prompt.
    Interested in team pricing? Inquire here. You can also buy this course as a gift for someone else
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