Data Literacy Fundamentals: Understanding the Power & Value of Data, 2nd edition by Ben Jones
The companion book to our on-demand course Data Literacy Fundamentals: Understanding the Power & Value of Data.
The data revolution has transformed how we work, live, and make decisions—yet most of us never received the education we need to keep up. Data Literacy Fundamentals breaks down the barriers to understanding data, offering a clear, engaging guide to help anyone move from data anxiety to data confidence.
This newly expanded second edition arrives at a critical moment, as artificial intelligence reshapes our relationship with data. Through real-world examples and practical frameworks, the book illuminates essential concepts that everyone should know: how we measure and categorize the world, what different types of analysis reveal, and how teams work together to turn data into insight.
Author Ben Jones has taught thousands of people worldwide how to work with data more effectively. Drawing from this extensive experience, he distills complex topics into accessible lessons that resonate with both beginners and experienced professionals. Readers will master fundamental concepts like the DIKW pyramid, learn to balance analytical and intuitive thinking, and develop critical skills for evaluating AI systems.
Whether you’re looking to advance your career, make better decisions, or simply understand the data-driven world around you, this book provides the foundation you need. Clear, concise, and remarkably relevant, Data Literacy Fundamentals is an essential guide for anyone seeking to thrive in our data-rich era.
Praise for the 2nd edition:
“Ben Jones smooths out the pointy edges of data, making it accessible for readers of any experience level. Data Literacy Fundamentals is a foundational guide to understanding data’s critical role in our work, public, and personal lives. Balancing high-level philosophy with practical application, Jones invites us to embrace the human side of data and reminds us, in this age of AI, that people are still in the driver’s seat.”
— Zach Gemignani, CEO of Juice Analytics and author of Data Fluency
