Data Literacy Fundamentals: Understanding the Power & Value of Data by Ben Jones
The companion book to our on-demand course Data Literacy Fundamentals: Understanding the Power & Value of Data.
Data Literacy Fundamentals covers foundational topics such as the overall goal of data, various ways of measuring and categorizing the world, five different forms of data analysis and when they apply, pros and cons related to how we display data in tabular or graphic form, and the way teams work together to convert data into insight. This book has been written for anyone who is just getting started with data and who wants to feel more confident in their understanding of what it is, what it isn’t, and what it’s used for.
“There has never been a more important time in business, public service, media or our personal lives to realize there is a new literacy in town. Data literacy. An equalizing force in society, it is a ticket to ride. And it is based on a previously unnamed language – that of ‘speaking data’. With Data Literacy Fundamentals, Ben Jones offers a great service – that of beginning to demystify the basics and setting the foundation. A must-read for anyone starting the journey to grow their own data literacy.”
-Valerie Logan, CEO of the DATA LODGE
“Ben Jones has a remarkable gift to convey the power of data and analytics, through the journey that is data literacy. Readers of this book will gain insight, knowledge, and power to improve their data and analytics journey.”
– Jordan Morrow, Head of the Data Literacy Project, Qlik