The Data Literacy Score
How well can your team work with data as information?
A team assessment that measures your organization's ability to use data across seven factors, from purpose and ethics to tools, skills and culture. Everyone answers anonymously, and you get one clear score, a maturity stage, and the specific strengths and gaps behind them.
- 50rating statements
- 7factors
- 0–500score
- 100%anonymous
Example statement
Data
I can easily find and use clean, well-organized data when I need it to do my job
Everyone rates 50 statements like this one about the group they work in.
Seven factors behind the score
Each factor has seven statements, and each contributes up to 70 points to the 500-point score, so you can see exactly where your team's ability to use data is strong and where it's held back.
Purpose
How well do we incorporate data into the value we provide to our various stakeholders?
Ethics
Are we using data for good or for harm?
Data
Are we making high-quality data available for our teams?
Technology
Do we have the right tools to leverage our data in a powerful way?
People
Do our employees have the necessary knowledge, skills, attitudes & behaviors?
Process
Do our processes allow for effective use of data, or do they get in the way?
Culture
What are we doing to enable, promote & reward a data literate environment?
Choose what your team answers
The rating statements are the core. Add any of the other sections to go further.
Always included
Rating statements
50 statements rated 0 to 10, producing the overall score, the factor scores and the maturity stage.
Optional
Knowledge check
15 multiple-choice questions with one right answer each. The report compares how people rate the team with what they can demonstrate.
Optional
Strengths and barriers
Each person picks the top three strengths and the three biggest barriers, so the report shows what to build on and what's in the way.
Optional
In their own words
One open question about the single step that would help most. Answers are grouped into themes by factor, with quotes in respondents' own words.
A report leaders can act on
Every run produces a leadership report with a written summary of what the numbers say, ready to share as a PDF, plus a CSV of every figure.
Example report
Illustrative data, not a real organization
- The overall score out of 500, and where it falls among five maturity stages
- Scores for each of the seven factors
- The top five and bottom five statements, and where opinions differ most
- Results by team, role, region or any group you choose
- How you compare with thousands of past respondents
- Self-rating compared with demonstrated knowledge, when the knowledge check is on
- Themes and quotes from the open question
- Before-and-after comparison when you run it again
Expert review add-on
Ben Jones and the Data Literacy team read your results, walk your leadership team through them, and add tailored recommendations to the report.
4,742
past respondents across 19 past engagements, 2020–2024
Your report shows where your team's score falls among everyone who has taken the Data Literacy Score, overall and factor by factor. Past organizations are never named.
How it works
- 1
Buy and set it up
Buy online, then choose the sections, add up to five grouping questions such as team or region, and pick your dates.
- 2
Share one link
Send a single anonymous link to everyone taking part. No accounts or sign-ins.
- 3
Your team responds
People answer on any device, in about 10 to 20 minutes, with progress saved as they go.
- 4
Get the report
When the window closes, you receive the leadership report, and a debrief if you add expert review.
Pricing
One price for your whole team, based on how many people take part. Buy online, set it up in minutes, and share the link the same day.
1–25 people
$1,000
one-time, automated report
- Up to 25 respondents
- Leadership report and CSV
- Breakdowns by team, role or region
Add expert review for $3,000
Buy now26–100 people
$2,000
one-time, automated report
- Up to 100 respondents
- Leadership report and CSV
- Breakdowns by team, role or region
Add expert review for $4,000
Buy now101–500 people
$4,000
one-time, automated report
- Up to 500 respondents
- Leadership report and CSV
- Breakdowns by team, role or region
Add expert review for $8,000
Buy now501–1,000 people
$7,500
one-time, automated report
- Up to 1,000 respondents
- Leadership report and CSV
- Breakdowns by team, role or region
Add expert review for $12,500
Buy nowExpert review
Ben Jones and the Data Literacy team read your results and write tailored recommendations into your report, so leadership gets clear next steps along with the numbers. Add it at checkout.
More than 1,000 people?
Larger organizations, purchase orders and invoicing are handled by quote. Tell us your headcount and timing and we'll reply within one or two business days.
Request a quoteHonest answers, because they're anonymous
People tell the truth about their team when they know it can't be traced back to them.
No individual results
The report shows group figures only. No one's answers are ever shown on their own.
Five-person minimum
By default, any group smaller than five is combined with others or left out, so a small team can't be singled out.
No sign-in
Respondents use one shared link and never create an account or give their name.
Measure before and after training
Run a baseline, train your teams with our workshops and courses, then run it again. The follow-up report shows what changed, factor by factor.
Questions about the Data Literacy Score
What does the Data Literacy Score measure?
Your team's own view of how well it works with data, scored from 0 to 500 across seven factors: Purpose, Ethics, Data, Technology, People, Process and Culture. An optional knowledge check adds 15 multiple-choice questions, so you can compare how people rate the team with what they demonstrate.
How do we compare with other organizations?
Your report places your score against thousands of past respondents to the Data Literacy Score, as a percentile and as a rank among past teams. Past organizations are never named; they appear only as anonymous comparisons.
How long does it take each person?
About 10 minutes for the rating statements alone, and about 20 minutes with every section switched on. It works on a phone, and progress is saved on the device, so people can stop and come back.
Are responses anonymous?
Yes. Respondents use one shared link and never sign in, and the report never shows an individual's answers. Results are shown only for groups of at least five people by default. Smaller groups are combined with others, or a breakdown is left out when even that could let someone work out a small group's answers.
Can we see results by department, role or region?
Yes. You can add up to five short questions of your own, such as team, role, region or tenure, and the report breaks results down by each one, subject to the same minimum group size.
Can we measure progress over time?
Yes. Run the Data Literacy Score before a training program and again afterwards, and the report shows the change in the overall score, every factor and the statements that moved most.
What do we receive?
A leadership report you can share as a PDF, plus a CSV of every figure in it. You can add an expert review, where Ben Jones and the Data Literacy team read your results and write tailored recommendations.
How is it priced?
One price for the whole team, by the number of people taking it: $1,000 for up to 25, $2,000 for up to 100, $4,000 for up to 500, $7,500 for up to 1,000. Expert review is an optional add-on, from $3,000. You can buy online by card, and above 1,000 people, or to pay by invoice, ACH or wire, request a quote.
What happens after I buy?
You set it up from your account: give it a name, add any team or role questions you want results broken down by, and choose how long it stays open. Then you share the link we give you, along with a ready-made invitation, and watch responses come in. When it closes, your report is ready on the same page, or, with expert review, as soon as we've added our recommendations.
Also see the AI Literacy Score or compare the assessments.
Get your team's Data Literacy Score
Buy online and share the link today. For more than 1,000 people, or to pay by invoice, we'll send a quote within one or two business days.