“Humans aren’t perfect and neither is data. This book gives valuable advice on how to proceed with those truths in mind.”

Giorgia Lupi, Pentagram

“Data has rarely gotten more personal than this. Ben Jones’s ‘Avoiding Data Pitfalls’ isn’t just a rehash of classics such as How to Lie With Statistics; rather, it’s a refreshing, honest, idiosyncratic, and deeply humane take on the hurdles we all face when gathering, analyzing, or presenting data, written from the point of view of a professional who’s seen and erred a lot, and who’s not afraid of acknowledging it.”

Alberto Cairo, Author of 'How Charts Lie'

With Avoiding Data Pitfalls, Jones seeks to preserve the good and prevent the bad. This is an entertaining and enlightening read, and it will help you avoid the blunders that can derail your organization’s data understanding efforts.

Steve Wexler, Data Revelations