Data Literacy Fundamentals 2.0 On-Demand Course


Learn the language of data with Data Literacy Fundamentals: Understanding the Power & Value of Data. In this course you will lay a firm foundation in Data Literacy by putting in place 8 building blocks of understanding that will help you grasp what data is, how it’s used, and ways to think about incorporating it into different areas of your life and career.

Data literacy is essential in today’s world, vital for every role and department. Take control and boost your confidence in working with data. No prior experience or skills required. This course was built with all experience levels in mind.

Data Literacy Fundamentals was developed by Ben Jones, Data Literacy CEO and Professor of Data Visualization Theory at The University of Washington’s Foster School of Business.

By the end you’ll have learned:

  • The 1 Overall Goal of Data
  • The 2 Systems of human thinking involved
  • The 3 Areas of life where data matters
  • The 4 Different data scale types
  • The 5 Forms of data analysis
  • The 6 Ways of displaying data
  • The 7 Groups of data activities teams carry out
  • The 8 Questions to ask your data upfront

Interested in team pricing? Inquire here.

You can also buy this course as a gift for someone else

And don’t forget! You can always preview the first lesson for free. 



This course is on-demand and self-paced. Progress through the modules on your own and at your own pace.

Tools Used: Access the modules on a Mac or PC laptop. No familiarity with specific data analytics software tools necessary.

What’s included?

  • A digital copy of Data Literacy Fundamentals by best-selling data author Ben Jones
  • Perpetual access to the Data Literacy Fundamentals on-demand offering:
    • 8 course lessons
    • 8 instructional videos between 8 & 13 minutes in length
    • A total of 82 minutes of videos
    • A pre-course and post-course knowledge check with a total of 20 questions
    • 8 lesson quizzes with a total of 80 questions
    • 1 Goal Tree template
    • Links to helpful resources for further learning