Helping everyone speak the language of data and AI
Data and AI are reshaping every industry, but the literacy needed to participate has lagged. We build training that gives people of every role — not just data teams — the confidence to read, work with, and communicate with data and AI.
Why we built this
For the last decade, the data-literacy gap has been treated like a technical training problem. Buy a tool, ship a one-day workshop, hope it sticks. It almost never does. People walk away having seen a chart type for the first time and forget it by Friday.
The reason is that literacy isn't a feature checklist — it's a way of thinking. It develops through practice, questions, and feedback. That's what coaching is, and until now coaching was expensive, scarce, and unscalable.
AI changed that. A well-designed AI coach can answer the question a learner is actually asking, in language they understand, anchored to the exact lesson they're working through. So we built a course platform where every lesson has a tutor, every learner has a coach, and the curriculum is taught by working practitioners.
Meet the founder
Ben Jones
Founder & Head Instructor
Ben is the founder of Data Literacy and a Lecturer at the University of Washington Foster School of Business. For the past decade he has designed, created, and led training workshops — virtually and in person — for teams at companies, universities, and government agencies, growing a global movement to make data and AI fluency a baseline skill rather than a specialist one.
He is the author of nine books, including Avoiding Data Pitfalls (Wiley), Communicating Data With Tableau (O'Reilly), Data Literacy Fundamentals, and AI Literacy Fundamentals (Data Literacy Press). His work is used in classrooms and on data-storytelling teams around the world.
He built the AI-powered learning platform at dataliteracy.com after watching companies spend millions on tools while the people meant to use them were left without a real path to fluency. It is the shape of training he wishes had existed during his six years at Tableau Software, where he led the team behind free public learning resources used by millions of practitioners.
What we believe
Practice over passive watching
Lessons end with quizzes, prompts, and reflections — not just a video and a checkbox.
Frameworks that travel
WISDOM, IMPACT, the 21 Key Traits — repeatable, tool-agnostic models that work in any environment.
Taught by practitioners
Every course is taught by someone who has done the work, not just studied it.
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