Data Literacy Fundamentals On-Demand Course


Learn the language of data with Data Literacy Fundamentals: Understanding the Power & Value of Data. In this course you will lay a firm foundation in Data Literacy by putting in place 8 building blocks of understanding that will help you grasp what data is, how it’s used, and ways to think about incorporating it into different areas of your life and career. Data literacy is a non-negotiable skill in today’s world. It’s no longer just for Data Scientists. Every role and every department benefits from data fluency. Go beyond joining the conversation and jump right into the driver’s seat, grow in wisdom and feel more confident working with data. No prior experience or skills required. This course was built with all experience levels in mind.

Data Literacy Fundamentals was developed by Ben Jones, Data Literacy CEO and Professor of Data Visualization Theory at The University of Washington’s Foster School of Business.

By the end you’ll have learned:

  • The 1 Overall Goal of Data
  • The 2 Systems of human thinking involved
  • The 3 Areas of life where data matters
  • The 4 Different data scale types
  • The 5 Forms of data analysis
  • The 6 Ways of displaying data
  • The 7 Groups of data activities teams carry out
  • The 8 Questions to ask your data upfront

Consider purchasing along with Data Literacy Level 1 on-demand

Interested in team pricing? Inquire here.

You can also buy this course as a gift for someone else

And don’t forget! You can always preview the first lesson for free. 



NOTE: This is the old version of the Data Literacy Fundamentals on-demand coursae. A new and improved version of the course is available at the following URL:

This course is on-demand and self-paced. Progress through the modules on your own and at your own pace.

Tools Used: Access the modules on a Mac or PC laptop. No familiarity with specific data analytics software tools necessary.

What’s included? 

  • A digital copy of Data Literacy Fundamentals by best-selling data author Ben Jones
  • Perpetual access to the Data Literacy Fundamentals on-demand offering:
    • 8 course lessons divided into 35 topical modules
    • 35 instructional videos between 2 & 14 minutes in length
    • A total of 3 hours and 40 minutes of videos
    • 1 course project workbook with sample project
    • 8 quizzes with a total of 93 questions
    • 8 lesson worksheets
    • 1 Goal Tree template
  • Links to helpful resources for further learning