LAUNCH DISCOUNT: use code 17KEY50 at checkout for 50% off through November!

17 Key Traits of Data Literacy

A Self-Assessment of Knowledge, Skills, Attitudes, and Behaviors

LAUNCH DISCOUNT: use code 17KEY50 at checkout for 50% off through November!

17 Key Traits of Data Literacy

A Self-Assessment of Knowledge, Skills, Attitudes, and Behaviors


What’s Included?

  • A digital copy of 17 Key Traits of Data Literacy by best-selling data author Ben Jones
  • 4 main course lessons, 17 topical modules & over 1 hour of videos
  • 68 proficiency questions and 68 importance questions
  • Over 150 links to helpful resources – books, videos, tools, & more
  • 1 Self-Assessment spreadsheet and interactive Tableau workbook
  • BONUS Handouts:16 Chart Reading Tips’ checklist & ‘Avoiding Data Pitfalls’ guide & checklist

Who Is It For?

The 17 Key Traits of Data Literacy on-demand course and self-assessment is for anyone who wants to see the big picture of what’s involved with data literacy, and to take stock of their own proficiency in each of the traits. Individuals or teams of coworkers can use this program to identify their strengths and their most significant growth opportunities on the development path ahead.

What’s Covered in the Program?

  • An introduction to the importance of Data Literacy

  • 4 Knowledge traits – important concepts to know

  • 5 Skills – abilities to have & activities to do

  • 4 Attitudes – ways to think & feel about data

  • 4 Behaviors – ways to act on a regular basis

  • A self-assessment spreadsheet and interactive worksheet

How Can I Take the Program?

As an individual, you can enroll in the On-Demand course now, start right away and progress through the 8 lessons at your own pace right here on our site. 

If you are looking for training for your entire team, contact us for group access and discounts to the on-demand offering. You can elect to take the course on our site, or upload the course into your own learning management system via our SCORM or Tin Can / xAPI files.

About the Instructor

Ben Jones is the Co-Founder, CEO and head instructor at Data Literacy, LLC.

Ben also teaches data visualization theory at the University of Washington’s Foster School of Business. He has trained and presented to thousands of people worldwide in his previous roles as head of Tableau Public and Academic Programs at Tableau Software and Lean Sigma Master Black Belt at Medtronic, Inc.

Ben is the author of Learning to See Data, Data Literacy Fundamentals (Data Literacy Press, 2020), Avoiding Data Pitfalls (Wiley, 2019) and Communicating Data With Tableau (O’Reilly, 2014).

Ben is an exceptional teacher. Definitely in my top 5%. He invites learners to engage fully, answering questions with respect and providing ideas for further study. Ben showed us dozens of useful tips to present our data professionally and with integrity. He creates efficient lesson plans, designs useful homework exercises, and provides feedback and support that helps us all excel as busy, adult learners. I finished the class feeling that it was the highest value class I’d ever taken.
Porsche Everson, President, Relevant Strategies
“Ben Jones is a fantastic teacher whose passion for data that leaves an impression. It’s hard not to get excited about data visualization in his class, between all the jaw-dropping examples and interesting history. I learned a lot and would highly recommend working with Ben if you’re looking to enter the data viz world!”
“Ben’s classroom presence and the ease with which he leads is inspiring. He has an infectious passion for Data that transcends into every single student bringing out the very best in them. He made me fall in love with data visualization. One of the things he said in the class that stuck with me is “with the power of data comes responsibility”.”
Swati Swaminathan, Global Program Manager, Amazon Incentives
“In our class Ben expertly guided us through working with data and exploring how it touches our careers and lives. In each session I knew we’d learn useful tips and approaches to finding the stories in data. Every day I use the skills and insight Ben taught us.”
Sean Downing, Data Scientist
“Ben’s incredible depth of knowledge and passion for this field really shine through, and combined with his ability to explain the material in such a clear and straightforward manner really made the class valuable and fun.”
I feel very fortunate to have begun my data visualization training with Ben.  His ability to weave theory and practice together seamlessly left me with an understanding not just of how to assemble good visualizations, but why different data stories lend themselves to different visualization techniques.”